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HousePlansAndMore.com is brought to you by HDA, Inc.
HDA's MISSION
HDA is the premier provider of lifestyle media products that enrich consumers’ lives.
We are dedicated to distributing, publishing and merchandising these products that
allow retailers to excel. Our success is achieved through teamwork, resourcefulness,
partnerships and most importantly our people.
OVERVIEW & GROWTH
HDA is a privately held corporation founded in 1983 to provide custom home plans
to home centers and their customers. In 1997, HDA acquired the assets of National Plan Service. NPS served independent hardware dealers in the U.S. and established
its expertise in the home improvement publication category. In 2000, HDA purchased
Foster and Hunt Marketing Services, Inc., a warehouse and order fulfillment business.
Having direct control of its supply chain processing allowed HDA to grow rapidly.
In late 1995, HDA began to branch out from the home improvement market channel into
home décor and cooking stores. In January of 2008, HDA Merchandising was formed
by HDA, Inc.’s founder to meet the unique challenges of managing perishable products
in retail markets that require national coverage, detailed and accurate reporting,
and innovative merchandising solutions that improve program metrics.
COMPANY
HDA, Inc. has grown from a home plan provider into the nation’s most successful
distributor of books and magazines to the home improvement, craft, home décor, kid’s
and cooking specialty retail channels. HDA customizes its programs to fit the needs
of all its retail partners, using a great mix of books, magazines, cross-merchandisers
and promotional displays. The turn-key programs that HDA category and vendor manages
for its retail partners such as Lowe’s, Michaels, Dollar General, Bed Bath & Beyond and Macy’s have flourished, demonstrating superb performance in comparable
store sales, inventory turn and return on investment.
Visit our corporate site at www.hdainc.com.
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